武钢钢材出口产国际营销及其战微的剖析

2019年9月22日 0 By admin

  华

  华 中 科 技 父亲 学 硕 士 学 位 论 文

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  Abstract

  The 21th century has become a booming era for world steel industry? integration and Chinese steel industry? developing against the background of globalization. Some outstanding enterprises have turned a new leaf of steel exports. Applying international marketing theories and methods, this thesis gave a well-rounded analysis on the condition of WISCO?s steel export, based on researching the current condition of macro-economy and international trade. The purpose of the study was to find out the main variable factors of internal and external environment which always affect WISCO?s steel export and provide theoretical references and methods for designing reasonable marketing tactics.

  This thesis was divided into four chapters. The first chapter described the background and significance of the topic, related research development at home and abroad and the main contents of the thesis. The second chapter analyzed the current condition of WISCO?s steel export from products, market, channel, management, service etc. and figured out the strengths, weaknesses, opportunities and threatens, hoping that the conclusion of this chapter could provide references to international marketing tactics design. The third chapter focused on investigating the current condition of macro-economy and international trade; moreover, it built a basic framework of marketing tactics for WISCO?s steel export. Based on the problems we met during export work, the last chapter supplied some practical thoughts and suggestions to design more effective international marketing tactics for products, market, channel, management of WISCO?s steel export.

  Key words:WISCO Steel Export International Marketing Marketing Tactics

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  目 录

  摘 要 I

  Abstract II

  1 绪 论

  1.1 选题背景 (1)

  1.2 国际外面即兴实切磋动态 (2)

  1.3 论文切磋的首要情节以及切磋方法 (5)

  2 武钢钢材出口产国际营销展开即兴状及剖析

  2.1 武钢钢材出口产国际营销展开即兴状 (7)

  2.2 世界壹流动京德勒西南钢铁国际竞赛力剖析 (13)

  2.3 武钢钢材出口产国际营销的剖析 (14)

  3 武钢钢材出口产国际营销市场环境及战微框架

  3.1 武钢钢材出口产国际营销的微不清雅经济环境 (21)

  3.2 武钢钢材出口产国际营销的国